It’s no secret that social media can be a great tool for small businesses. It’s inexpensive, versatile and you can reach out to your customers and potential target audiences in one shot.
But with so many options today and constantly changing technology, businesses need do more to stay current. This means learning the new intricacies in social media and using it strategically to grow your business. According to a new study released by the Pew Research Center’s Internet and American Life Project, Facebook remains the most popular platform though Twitter, Instagram and Pinterest all saw surges in usage from the previous year. Not to mention personal blogging, Youtube, LinkedIn and Google+ are all just some of the new ways younger businesses are using to cast their PR net wider.
In this blog post, we will introduce some of the new rules for social media strategy and tease out the “TAKE HOME” messages you need to make the most out of your investment in social media this year.