The Millennial Advantage
By now you may have heard the statistic that young entrepreneurs 30 years old and younger, also known as Gen Y or Millennials, will make up 75% of the global workforce by 2025. How can you prepare your business for the rise of the Millennial generation? You can start by learning about how they view the world because their perception will undoubtedly shape the businesses they lead and the workplaces they create.
The 5th Annual Hiscox DNA of an Entrepreneur Survey gives new insight into the behavior of Millennials. According to the survey, they are the most optimistic about the year ahead for their business. If you are interested in marketing to Millennial entrepreneurs or partnering with their business, these findings offer valuable insights into how to approach these up-and-comers.
The responses of Millennial entrepreneurs can also serve as a point of comparison for evaluating your own business practices or, if you are a Millennial interested in starting your own business, these findings can help you decide whether entrepreneurship is the right fit for you at this point in your life.
Check out the responses on our most recent post for SCORE's Small Business Success Blog: http://blog.score.org/2013/jennifer-shin/the-millennial-advantage/